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THE GENESIS SWING / A FOUNDER’S MANIFESTO
A happy golf life.
For a long time.
Do you know why I want you to do the Genesis Swing?
Because I want you to have a happy golf life for a long time.
A GAME WORTH LOVING. A LIFE WORTH ENJOYING. SCROLL TO DISCOVER ↓
01 / THE FEELING
YOU KNOW THE FEELING.
It’s joy. It’s victory.
It’s triumph.
You know that feeling you have when you’ve just had the round of your life.
It’s deep respect for the game and the honour that comes with playing it.
At home you are fantastic.
Dogs and kids don’t run and hide when they hear your car pull up.
Your wife doesn’t expect that hurricane of disappointment and frustration to blow through the house throwing golf clubs and keys in all directions and you don’t need 4 shots of tequila to calm down!
There’s calm and peace, because your soul is calm and at peace.
You’ve just played a LEGENDARY round.
And it feels INCREDIBLE.
THE MOMENT WE KEEP CHASING
It’s one of life’s greatest experiences BUT - for just about every golfer, it doesn’t happen NEARLY often enough.
NOT NEARLY
ENOUGH.
I want you to have that more than ‘not often enough’ and a lot more than ‘not nearly enough’ .
Because you know what most golfers settle for?
Just enough to keep you coming back.
Coming back to your willing suffering.
I want you to expect it and be disappointed only when it doesn’t happen – not expecting disappointment and being genuinely surprised when it isn’t.
02 / THE WHY
And the only way I can do that , is to give you the swing system to do it with.
That’s The Genesis Swing.
The love
of the game.
I want you to know the joy of this game in every round.
The thrill of pure on every swing.
The trust in every swing.
The love of the game.
Because every golfer deserves it.
You deserve it.
For your passion and commitment to the game. For the time you sacrifice especially when it tough – which is most of the time.
For your love of the game and everything you’ve put in, you DESERVE the reward of joy.
03 / MY FATHER
THE STORY BEHIND THE SWING
40 years.
A love of the game.
A dream worth keeping.
And for me, this is personal.
My father never
got to have that.
He quit the game before he ever got close to that.
Not because he didn’t love it, because the disappointment in himself for failing at the game overwhelmed the will to play.
I watched him struggle to find that joy in the game for 40 years.
On the course I heard him talk to himself in a way that he would never talk to others.
Cursing his incompetence. His stupidity. His intelligence. His lack of talent and commitment to practice.
The intensity of that failure round after round just kept growing.
Putting the time and money into it that he did over all those years and then slowly realizing that the dream he had of playing golf at a decent level , was never gonna happen.
It had all been wasted.
And from there, the light that was golf in his life started to fade.
Played less and less as the disappointment and frustration grew until one day…
He quit.
It was my dad who inspired me to create a Swing system that , had it been around when he was playing – he’d still be playing.
That was what I wanted to give him. A reason to keep playing. A way to experience the joy he had spent so many years chasing.
And here’s the irony.
My father knew about The Genesis Swing. He was the ONE person who never did it.
The very person who inspired it never experienced what I wanted it to give him.
A DREAM THAT LIVES ON
It was my dream for him ,
and it’s now my dream for
you and every golfer.
Because when you can swing like that, it just adds immeasurable value to your life experience. It’s a pure kind of happy. Like those truly special moments in life when you are truly happy- a pure struck golf shot is right up there.
And that’s why we chase it for the best years of our lives and at the end, looking back, there were far too few for the decades invested.
I want the years ahead of you to hold more of those moments. And I want you to understand how to create them.
04 / THE FREEDOM TO PLAY
Understand it.
Trust it.
Make it yours.
The Genesis Swing gives golfers the system and tools to achieve swing proficiency and mastery of the Genesis technique for life in 28 days and then be free to go and play the game as they truly want.
Mastery means you understand the technique.
You can deploy the technique accurately and consistently.
You have a high level of proficiency – meaning shots are accurate and at distance a high percentage of the time.
You can analyze and fix the technique if faults occur.
You could teach the technique to someone else successfully.
You can express yourself freely on the course without skill restrictions.
And my dream reaches beyond any one golfer.
Golf would grow.
She would flourish.
If more golfers could do this, then amazing things would happen.
The average skill levels would drop the average handicap to between 8 -12.
The number of elite players would increase substantially.
The number of people starting the game would explode.
Golf courses would re-open and new ones would be needed.
More people would be employed.
More rounds played.
More golf gear bought.
More TV Audiences.
More people starting the game….
And how would this happen?
Through golfers.
05 / THAT ONE GOLFER
From the one who was the weakest link in the group. The one that you winced at every time they’d swing. The one you’ve thought of asking , “ Why do you play? Why don’t you quit?”
They play because they too have had a taste of that. May have only been a little taste, but a taste nonetheless.
THAT feeling.
It’s highly addictive.
Every golfer knows this only too well.
I want that golfer to have a reason to believe in himself again.
Because I know what it looks like when a golfer loses that belief. I watched it happen to my dad.
And I want you to experience what I dreamed of for him.
And then one day everything is different.
That weakest one has found something .
Something amazing.
Something that changed his life.